Genuine or Generated?: A Conversation with Sandy Kronenberg, Netarx

January 27, 2026

Deepfakes aren’t coming soon - they’re already here. In this episode of Trident Talks, Max Horseman sits down with Sandy Kronenberg, the CEO and Founder of Netarx, to unpack what deepfake-enabled fraud looks like in the real world, and why most organisations are still exposed. In 2025 alone, there were 346 recorded AI security incidents, with many driven by deepfake scams and misleading content. And this is just part of a terrifying trend. We now have to ask the question, can we trust anything on our screens? As a leader in the field, tune in to hear Sandy's insights on how:

  • Deepfakes are supercharging fraud - with wire transfers and impersonation getting easier and more convincing

  • Single-channel detection isn’t enough anymore - to be safe you need coverage across email, voice, video, calls, and texts

  • This is the “human layer” problem - restoring trust without killing productivity is the new security battleground

Through real-time multi-channel security for disinformation security & deepfake detection, Netarx is re-balancing the field, and is definitely one to watch.