Shared Awareness across all media

The Power of Shared Awareness Through Data Unification

Most point solutions analyze only a single channel or context, missing correlations and failing to provide a holistic picture. By consolidating all security-relevant data into one platform, you gain a comprehensive perspective—connecting dots across diverse data streams and communication vectors for powerful, real-time insights.

Core Benefits of a Unified Platform for Shared Awareness

  • Complete Data Consolidation:

    • All communication and event data converge in a single location, erasing information gaps between systems and sources.

  • Cross-Channel Threat Detection

    • Unified visibility allows detection of attack patterns or risks that span multiple communication types, which point solutions can easily miss.

  • Continuous Awareness:

    • Real-time aggregation ensures your security posture is always based on the latest data, regardless of where or how threats emerge.

  • Elimination of Data Silos:

    • By unifying information from every communication channel, the platform prevents the blind spots and delays common with fragmented toolsets.

Example

Detecting Deepfakes Through Cross-Media Data Integration

Imagine a scenario where a deepfake video is being circulated, purportedly showing a high-ranking executive making controversial statements. Detecting this deepfake requires analyzing data from multiple communication channels and media types to identify inconsistencies and verify authenticity.

Step 1: Video Analysis

The system uses advanced AI models to analyze the video itself. It examines:

  • Facial Movements:

    Identifying unnatural facial expressions or mismatched lip-syncing.

  • Lighting and Shadows:

    Detecting inconsistencies in lighting that suggest tampering.

  • Pixel-Level Artifacts:

    Spotting irregularities in the video compression or rendering.

Step 2: Audio Analysis

The audio track is separated and analyzed independently:

  • Voice Matching:

    Comparing the voice in the video to known samples of the executive’s voice using voice biometrics.

  • Background Noise:

    Identifying anomalies in ambient sounds that don’t align with the supposed environment.

  • Speech Patterns:

    Detecting irregularities in tone, pitch, or cadence that deviate from the executive’s typical speech.

Step 3: Cross-Channel Correlation

The system integrates data from other communication channels to validate the context:

  • Email Records:

    Checking if the executive sent any emails or messages referencing the event in the video.

  • Calendar Data:

    Verifying if the executive was scheduled to be in the location shown in the video at the time.

  • Social Media Activity:

    Analyzing posts or interactions to see if they align with the claims made in the video.

Step 4: Metadata Verification

The system examines metadata from the video file:

  • Timestamp Analysis:

    Ensuring the creation date matches the claimed timeline.

  • Geolocation Data:

    Verifying if the video was recorded in the stated location.

  • Editing History:

    Detecting signs of post-production or manipulation.

Step 5: Behavioral Analysis

The system cross-references behavioral data:

  • Communication Patterns:

    Identifying if the executive’s recent communications align with the tone or content of the video.

  • Network Activity:

    Checking for unusual activity on the executive’s accounts that could indicate a compromise.

Outcome

By integrating data from these diverse sources, the system identifies multiple red flags:

  • The voice in the video doesn’t match the executive’s known voiceprint.

  • Metadata reveals the video was edited and uploaded from an unverified source.

  • Cross-channel data shows the executive was in a different location at the time.

The system flags the video as a deepfake, preventing its spread and protecting the executive’s reputation.

Features