NETARX, INC. LAUNCHES NEW BRAND, RE-INVIGORATES
COMPANY WITH NEW POSITIONING, MESSAGING AND INDUSTRY FOCUS
BINGHAM FARMS, MI (September 5, 2003) – Netarx, Inc., a leading solution provider of IP Communications and Remote Network Operation (RNO) services, announced the launch today of the new Netarx brand. Additionally, the senior management team released new positioning, messaging and target industries for the company.
“Creating the mark that will define a company is always an exciting experience,” said Tom DeMay, Principal at Octane Design. “Netarx's new brand truly represents who they are, and we are proud to have participated in this process.”
“For the first time Netarx has established a true brand” said Sandy Kronenberg, President of Netarx. “We felt as a management team that it was imperative to undergo a brand development exercise for a number of reasons, primarily to appropriately convey who and what Netarx is to employees, partners and our valued customers.”
Netarx provides full life cycle, IP Communications & “New World” Managed Network Solutions. These business solutions increase efficiency and reduce corporate operating cost, thus enabling growth and competitive advantage.
About Netarx
Netarx, Inc is a leading provider of IP Communications hardware and proactive Remote Network Operations (RNO) services. Headquartered in southeast Michigan, Netarx provides IP telephony and converged network solutions to companies throughout North America. Netarx patented Network Monitoring System (NMS) technology enables businesses to monitor and manage their complex networks efficiently and cost effectively. Visit us at www.netarx.com.
About Octane Design
Octane Design is a full-service graphic design firm helping businesses implement effective marketing strategies through creative solutions. Octane works with companies of all sizes to define a marketing message and develop a vehicle to promote that message through print and digital media. Learn more about Octane Design at www.octanedetroit.com.
